Full shelter-in-place orders were in place all over the world for much of April 2020. Unsurprisingly, most local listing developments were in direct response to the pandemic. But that doesn’t mean these updates will cease to be relevant after COVID-19. Many of Google’s product releases are general “quality of life” improvements that could potentially have […]
Google recently announced an enormous change to the Google Shopping tab. In an effort to move more SMBs into an ecommerce-first model, Google has expanded its Shopping platform to include free, organic listings on the Shopping tab of Google.com. There is a lot to unpack here. For advertisers, the best place to start is to […]
Murphy’s Law tells us that “anything that can go wrong, will go wrong”. But it doesn’t tell us the day, hour, or minute the disaster will actually occur, creating great uncertainty. This is true for a pandemic or for the bursting of a speculative bubble. We do not know when they will happen. When uncertainty […]
Where on your site are products being viewed? What product colours and sizes are users looking at? Is the product on sale? How many items are customers adding to their cart? Which items are being removed? The list goes on. A robust Enhanced Ecommerce implementation can create huge benefits and minimise long-term maintenance—but it’s not […]
Google is by far and away the most important marketing channel for brick-and-mortar businesses. In a lot of instances—even in the face of this pandemic—Google is most brands’ new homepage. It’s where your content, messaging, details, changes, products, and services are seen first. This is why it is important to make sure your presence is […]
COVID-19 continues to remind us that change is the only constant in life. If you’re feeling overwhelmed by the sheer amount of information as you try to make data-driven decisions in a crisis, we’re here to help—starting with this curated list of data resources as you seek to get ahead of the latest trends. We’ve […]
People all over the world are turning to ecommerce to reduce their potential exposure to COVID-19. But did you know that high cart abandonment rates are actually the norm rather than an exception? In 2018, 75% of online shopping orders were abandoned. So, for every person that completes a purchase on your site, another three […]
There are huge changes in online search as COVID-19 continues to alter the daily habits of people all over the world. Stay-at-home guidelines and non-essential business closures have drastically changed the landscape of both local search and commerce in general. In times like these, there are obvious industry booms and busts. The healthcare industry (unfortunately) […]
COVID-19 shocked the world. Now it’s creating an entirely new world that consumers and businesses must adapt to; a world in which abnormal is the new normal—and it can be overwhelming. So, how are consumers behaving in these unprecedented circumstances? Have they changed their behaviour in response to this pandemic? Let’s explore the impact this […]
By this point in the pandemic timeline, every business that advertises online has had to make a series of decisions about their digital advertising programs. Should they keep their programs on? If so, which tactics and how much money should they spend? Does their messaging need to change? Will it seem self-serving or artificial to […]