Read more from Lynn Duffy
Making sense of data during a crisis: Our curated list of resources
Lynn Duffy | April 21, 2020
COVID-19 continues to remind us that change is the only constant in life. If you’re feeling overwhelmed by the sheer amount of information as you try to make data-driven decisions in a crisis, we’re here…
Infographic: “Always on Shoppers” Lead the Charge in Global eCommerce #eTailEast
Lynn Duffy | August 11, 2015
Rapid adoption of digital, specifically mobile, combined with an increase in digital trust and the emergence of the “Buy with Google” button has set the stage for on-the-run mobile commerce. A year ago, Shopify reported…Yellow Pages Dirty Little Secret… People still use them!
Lynn Duffy | August 14, 2013
It’s a fact. We use the Yellow Pages more often than we’d like to admit. I was recently with a client demonstrating the strength of Yellow Pages in their particular vertical. And before you ask, yes, usage…
DexOne and SuperMedia Emerge as Dex Media
Lynn Duffy | May 8, 2013
Another successful business transition has come to pass as DexOne and SuperMedia complete their merger and move forward as Dex Media™, which trades on the NASDAQ with the symbol DXM. Originally expected to happen by…
DexOne and SuperMedia to Merge
Lynn Duffy | August 24, 2012
Coming seemingly on the heels of AT&T’s directory business acquisition by YP Holdings, DexOne and SuperMedia today announced a company merger expected to be complete by the end of 2012. The newly merged company will…
IYP… What’s in it for Me?
Lynn Duffy | August 15, 2012
In a word, leads. Internet Yellow Pages (IYP) is an interesting medium. When implemented correctly (localised content whenever possible, tracked properly with call tracking as well as analytics), IYP can provide tremendous value to advertisers. Many times…
Value added service—local phone numbers!
Lynn Duffy | June 27, 2012
With nearly a decade of testing and measurement experience in both print and online Yellow Pages, I can tell you one thing for sure: service-related businesses should be advertising a local phone number. Why, you…
2012 Landscape study reveals consumers engaged across multiple platforms when looking to make a purchase decision
Lynn Duffy | June 2, 2012
Each year, DAC sets out to study consumer behaviour at the point of purchase in order to keep a pulse on how consumers use digital media in their purchase decisions. The study is the largest of…
