Monthly Archives: October 2019

October 2019 LPM Roundup

In a timely ode to Halloween, October’s Local Presence Management (LPM) roundup is filled with both tricks and treats. The ubiquitous search giant was as busy as ever this month, stirring its cauldron to conjure up numerous noteworthy updates. So, without further ado, let’s dive into the most recent local search developments every marketer should […]

Mystery Solved: The Great Google Search Spike

You may have noticed that your Google My Business (GMB) Insights metrics suddenly spiked for searches and views last month. You may have even quietly congratulated yourself on a job well done. After all, it looked as if your discovery and direct searches had risen significantly—coupled with increased views on both Google Maps and standard […]

Black Friday Marketing 2019: How to Optimise Your Paid Media

The most wonderful time of the year is almost here, and you know what comes before that: Black Friday! Foot traffic and online transactions will spike suddenly and exponentially—same as every year—as shoppers set their budgets and spend, spend, spend. But what’s the best way to stand out in a spectacular sales extravaganza? How do […]

How data can help football clubs maximise ticket revenue

European football is booming. La Liga boasts world football’s two richest clubs, Bundesliga is the world’s best-attended football league, and the Premier League continually tops the table for revenue generated—including an incredible £9.2bn for 2019-2022 broadcasting rights. But, as we’ve learned from our work with top teams across Europe, a popular product doesn’t always guarantee […]

3 Reasons Banks Need Separate ATM Listings

From meeting with financial advisors to discuss mortgages and investments to requesting wire transfers, people in search of a bank branch are looking for a range of different services. Often, those looking up bank listings online are simply looking for the nearest ATM. That’s precisely why it’s so important for banks to list their ATM […]

Why Financial Advisors Should Have Practitioner Listings on GMB

While customers often visit a business for the business itself, there are many instances in which the customer is not invested in the brand but rather an individual working within it. For businesses like doctor’s offices and law firms, clients are largely the individual practitioner’s customer base rather than the office’s. While it may seem […]

Behind the Headlines: Looking at Another Pizza the Problem

Another week, another tale of woe from our embattled high street. This time, we learned that PizzaExpress could follow in the footsteps of Jamie’s Italian and Thomas Cook with the astonishing news that the company was at risk of going under. It ended 2018 with a staggering £1.1bn of debt, resulting in the company spending […]

3 Ways Restaurants Can Use Data to Their Advantage

“The evolution of relevance will be data,” said Ryan Ostrom, former Chief Digital Officer at KFC, at the Collision tech conference back in May. So, how is data analytics reshaping the restaurant industry? Data has become one of the most important ingredients for restaurants; the ingredient that helps them stay relevant. Businesses are sitting on […]

Behind the Headlines: Is Time Running Out For The Big Boys?

This week the world of tech presented us with a couple of mouthwatering heavyweight showdowns: Google Shopping vs. Amazon, and TikTok vs. Facebook. Are the champions’ reigns at an end? Will we see new kings crowned in ecommerce and short-form video? There’s only one way to find out… FIGHT! Google as the underdog? Not for […]