Monthly Archives: February 2017

Technical SEO: Quick Fixes for Image Optimisation

Both end users of a site and search engines prefer a site that loads quickly. In a recent survey, Kissmetrics found that: 47% of consumers expect a web page to load in 2 seconds or less. 40% of people abandon a website that takes more than 3 seconds to load. A 1 second delay in […]

Local Search: How your Small Business can succeed in this channel

Many people think that local search is only beneficial for big enterprise clients that have hundreds of locations, and who will see more astounding results from bulk data syndication and consistency across citation sites and directories. While this is true to a certain extent, there is also great value for small businesses to find in jumping […]

Creating a transparent relationship: Questions to ask your agency

Full and complete transparency is absolutely key if the relationship between you and your agency is to be a beneficial and successful one. Here is a list of questions you need to be asking your agency to ensure you have a wholly transparent and answerable partnership. If you are unable to receive a satisfactory answer […]

LPM: How we put Dreams’ local search issues to bed

This year we received a commendation from the Drum DADI awards for our work with Dreams, where we achieved an extremely impressive ROI and facilitated a massive improvement in their store visibility. Take a look at our overview of the campaign and see why we are so proud.  

Designing for mobile: The device resolution cheat sheet

When designing for mobile it is important to use the correct screen resolutions for each device to create a sharp product. With the extensive range of devices available to users, it’s a huge pain having to look up specific resolutions every time you design; this cheat sheet saves you the trouble, putting all the info […]

Digital advertising in the age of the millennial

The average attention span of a human being is now just eight seconds, a second less than the attention of a goldfish, according to Microsoft. An increased use of technology has been blamed for this finding and the millennial demographic (those born between 1980 and 2000) are certainly the most impacted as the biggest users […]

Optimising PPC for Voice Search: A Thought Experiment

Is 2017 the year of voice search? I would argue that dates are as relevant as they were for the ‘year of mobile’, but facts are a plenty, and undoubtedly voice search will become increasingly prevalent as tech giants develop their virtual assistants and increase integration with relevant devices. Here are just a few stats […]

2017 Digital Design Trends

As digital technology is constantly developing and changing, so too is the design that goes with it. Here are just some of the things you can expect to see more of in 2017: Motion A picture may be worth a thousand words, but a video is worth a million. Full screen video loops with a powerful message overlaid are […]

Could Amazon be a match for Google as it edges its way into paid search?

Amazon is planning to give Google a run for its money, as it barges its way into the world of paid search. “There’s an expectation from people who visit Amazon [that] they’re going to find anything they want,” Seth Dallaire, VP of global ad sales at Amazon Media Group, said at AdExchanger’s Industry Preview conference […]

Ambergreen-DAC Edinburgh’s Tino Nombro interviewed by The Scotsman

Tino Nombro, chief executive and co-founder of Ambergreen (now DAC Edinburgh, the DAC’s latest acquisition), was recently interviewed by The Scotsman. In the interview, Nombro discusses the company’s vision for the future as they begin to operate on a larger scale and work to establish a global presence. Edinburgh-based digital marketing agency Ambergreen is the […]