In this post, we’re going to teach you how to rank Position 0 on Google. . . . wait, what? You’re probably familiar with search engine results pages, or SERPs. On Google, paid ads appear at the top, and organic listings appear underneath, starting with Position 1. Over the past couple of years, however, Google […]
As DAC continues to expand its services and international footprint, Jenna Watson is joining the company in the role of VP, Digital Media Services. Watson will work with the senior leadership team to manage DAC’s growing digital media team, contributing to the agency’s value proposition in this continuously-evolving industry. Jenna will be based in the’s […]
During the past two years, we’ve witnessed a significant change in businesses with both ecommerce functionality and a high-street footprint. Two years ago, the split between ecommerce and retail teams was obvious in the brands we met. The lines were clear demarcated – anything website based was considered ecommerce, while store performance was considered the […]
It’s been nearly six months since I started working in paid media and I am only starting to fully appreciate how complex this industry is. Whenever you want to find something online, whether it be a product or just an answer to a question, virtually everyone searches on Google and expects to find exactly what […]
Automation is impacting all industries, and some industry experts believe it could push unemployment to as much as 50% by 2045, with computers being able to perform almost any job that humans can do. But what effect will it have upon the creative industry? We’ve already seen automation pervade the advertising industry with the rise […]
For many businesses, data analytics is currently used for reporting the success or failure of business performance rather than helping to driving vital decision making. 2017 is the year this changes according to top analysts at Gartner. In 2012, only 23% of businesses had a data analytics strategy in place. Fast forward to 2017 and […]
Last week, Procter & Gamble’s chief brand officer, Marc Pritchard, gave a speech at the IAB’s annual leadership event in Florida. While there has been an enormous amount of discussion concerning media transparency recently, there has been very little meaningful action. However, this all changed in a 25 minute speech where Marc Pritchard openly & […]
In the first blog post of this three-part series, I identified why together, mobile and Google will dominate the near-future of all online search for a physical business. If you think about Google search’s current data set and mobile reach, combined with their algorithms, processes, historical knowledge and machine-based learning, they’re destined to determine a […]
With the rise in mobile search in the past few years, the problem of slow loading pages on mobile devices has come an increasingly frustrating issue. While traditional methods of enhancing websites are often used for mobile, optimising images to reduce size is a simple improvement that many sites do not make. Image Optimisation Early […]
The average click through rate on a digital ad is 0.17%; less than two clicks per 1,000 impressions. Consumer trust in brand-driven advertising is in sharp decline and has been for quite some time; eye tracking studies clearly show that people rarely look at banner ads anymore. We’ve reached the point where consumers would prefer […]