rfigueiredo

The Complete Guide to Dynamic Search Ads

rfigueiredo | March 29, 2017

In case you’re wondering, Dynamic Search Ads allows you to dynamically create and show ads for pages in your website without using keywords. This is made possible by Google’s organic web crawling technology which scrapes…

Optimising PPC for Voice Search: A Thought Experiment

rfigueiredo | February 21, 2017

Is 2017 the year of voice search? I would argue that dates are as relevant as they were for the ‘year of mobile’, but facts are a plenty, and undoubtedly voice search will become increasingly…

The Death of Google Contributor

rfigueiredo | January 23, 2017

What is Google Contributor? Google Contributor is (or perhaps ‘was’ is a more fitting word) a Google-run programme launched in the United States in 2015 that allowed users in the Google Network of content sites…