mwalshe

Go for SEO Gold by taking a page out of Team Sky’s play book

mwalshe | April 7, 2017

Recently David Freeman posted an interesting take on technical and content audits and how he feels that the old way of doing audits needs to change. His ideas chime with mine, and so I thought I…

Technical SEO: Quick Fixes for Image Optimisation

mwalshe | February 28, 2017

Both end users of a site and search engines prefer a site that loads quickly. In a recent survey, Kissmetrics found that: 47% of consumers expect a web page to load in 2 seconds or…

What are AMP Pages, and why does your site need them?

mwalshe | February 7, 2017

With the rise in mobile search in the past few years, the problem of slow loading pages on mobile devices has come an increasingly frustrating issue.  While traditional methods of enhancing websites are often used…

Google Enhanced Campaigns

mwalshe | January 25, 2016

First, let’s kick off the blog post with the most obvious question you’ll ask yourself once you find out about the changes that are happening to your AdWords Campaigns. Why on Earth did Google come up…

Robots.txt: How to Show Your Best Side to Google

mwalshe | October 30, 2014

Recently Google changed the way they view sites. In the past search engines tended to see a website much as a user using a text-only browser would. This has since changed. Now search engines have…