Monthly Archives: March 2016

How businesses should be using local influencers to ‘microtarget’ their audiences

As recent hysteria around Instagram’s proposed algorithm change has demonstrated, to be successful, brands and businesses need to be ever present in users’ social media feeds. To do this, they must be creating and curating content that is tailored to specific audience interests, preferences and locations, getting as focused as possible. We call this ‘microtargeting’, […]

DAC Wins Best Education Online Campaign in 2016 IAC

The results are in and DAC wins Best Education Online Campaign with Sylvan Learning “Campaigns By Centre”! DAC is proud of the work it does for Sylvan Learning Centres in website optimization, geo-local lead generation and online conversion throughout North America. Today, DAC is thrilled to announce recognition of the program as awarded Best Education […]

The Art of Native Advertising – Part II

Native Advertising – If You Build It Will They Come? I hope Part I – The Art of Native Advertising has left you with a solid foundation in understanding native advertising. People often say, knowing is only half the battle. In this second and final instalment of this series, we will dive deeper to better […]

How retailers can protect their CPCs

Following Google removing the right hand side PPC ads we shared some potential scenarios. In this post we’re focusing on how retailers with a high street footprint and ecommerce capabilities can protect themselves from increasing CPCs, one of the scenarios we outlined. Everyone wants cheaper CPCs, right? Local is at the heart of search… One […]

Small businesses fight to keep Instagram chronological

Small business owners and independent traders are up in arms over Instagram’s decision to ‘do a Facebook’ and move towards an algorithm-based news feed. In the past 48 hours well over 144,000 individuals have signed a petition, campaigning to keep the popular photo-sharing network chronological. More than 70,000 signatures were collected within the first […]

The Art of Native Advertising

 Part one of this two part series will provide a working level understanding of native advertising – what it means, what it looks like and why it improves performance. In part II, we will apply this understanding to help uncover and instil best practices when crafting a native ad. As digital marketing continues to evolve, […]

Assisted Conversions – The un-loved sidekick

Ask your marketing team to check conversions in Google Analytics and they’ll likely click on the Conversions tab and have a look at Goals and E-commerce (if appropriate for the business). They may even click the Acquisition tab and use filters to see their main KPIs by channel, source, or medium. But, while these are […]

Brand authenticity…an emerging trend for 2016

Earlier this week I received a personalised email from Keith Hanshaw and Uncle Steven Hanshaw, two master craftsmen. As an existing customer of theirs, they were letting me know that it’s been 50-years since Uncle Steven set up The Leather Satchel Co., a family-run business that creates satchels based on the traditional style of Oxford and Cambridge schools. […]