The results are in. DAC wins Best Education Online Campaign with Sylvan Learning “Campaigns By Centre”! DAC is proud of the work it does for Sylvan Learning Centres in website optimization, geo-local lead generation and online conversion throughout North America. Today, DAC is thrilled to announce recognition of the program as awarded Best Education Online […]
DAC attended DX3 in Toronto in March and asked some of the smartest digital experts in the country the same 5 questions.
Native Advertising – If You Build It Will They Come? I hope Part I – The Art of Native Advertising has left you with a solid foundation in understanding native advertising. People often say, knowing is only half the battle. In this second and final installment of this series we will dive deeper to better […]
Part one of this two part series will provide a working level understanding of native advertising – what it means, what it looks like and why it improves performance. In part II, we will apply this understanding to help uncover and instill best practices when crafting a native ad. As digital marketing continues to evolve, […]
Michael Le Blanc, Senior Vice President of the Retail Council of Canada (RCC), took some time to talk to us about the shifts in consumer behaviour and the impact personalization and advancements in technology will have on retail marketing. Micro Moments – The Next Frontier It comes as no surprise that today’s connected consumers expect […]
Over the last few months there has been a lot of talk in the local SEO industry about the newly released Google My Business API. Speaking as a professional who has been helping businesses manage their Google My Business profiles for several years, this new API is very exciting — and perhaps a little overdue. […]
In this week’s roundup, we look at some new technology offerings from both Amazon and Samsung that are making our world look more like The Jetson’s, as well as Facebook opening up its Messenger platform to advertisers.