Monthly Archives: March 2016

DAC Wins Best Education Online Campaign in 2016 IAC

The results are in. DAC wins Best Education Online Campaign with Sylvan Learning “Campaigns By Centre”! DAC is proud of the work it does for Sylvan Learning Centres in website optimization, geo-local lead generation and online conversion throughout North America. Today, DAC is thrilled to announce recognition of the program as awarded Best Education Online […]

The Art of Native Advertising – Part II

Native Advertising – If You Build It Will They Come? I hope Part I – The Art of Native Advertising has left you with a solid foundation in understanding native advertising. People often say, knowing is only half the battle. In this second and final installment of this series we will dive deeper to better […]

The Art of Native Advertising

 Part one of this two part series will provide a working level understanding of native advertising – what it means, what it looks like and why it improves performance. In part II, we will apply this understanding to help uncover and instill best practices when crafting a native ad. As digital marketing continues to evolve, […]

Google My Business API is here!… But what does it all mean?

Over the last few months there has been a lot of talk in the local SEO industry about the newly released Google My Business API. Speaking as a professional who has been helping businesses manage their Google My Business profiles for several years, this new API is very exciting — and perhaps a little overdue. […]