Honest Headlines, Superlative Snippets and Titillating Titles: What can we Learn from Upworthy and Clickbait?
Copyblogger claims that 80% of people read the headline of a post but only 20% will read the rest. Marketing legend David Ogilvy tells us that 5 times as many people read the headline than the rest of the copy. ‘When you have written your headline, you have spent 80 cents out of your dollar.’ […]