Author Archives: dougholmes

Key Performance Indicator (KPI) frameworks: part 3 of 3

Thanks for coming by to read the third post in my series concerning KPI frameworks. In my first post I discussed why you need a KPI framework, and in the previous post I covered the steps necessary for generating a Top Down KPI framework. In this post I provide an overview of the alternatives to […]

Key Performance Indicator (KPI) frameworks: part 2 of 3

In the previous post in this series, DAC outlined what KPI frameworks are, and why exactly we need them. To summarise, KPI Frameworks are an antidote to what Avinash Kaushik refers to as “the root cause of failure” for many digital marketing campaigns, namely “the lack of structured thinking about what the real purpose of […]

How to get the Google+ Sidebar

What is it? Google+ sidebars refer to a number of widgets you get when you search on Google which pull in information from Google+. By now you’ve probably seen them without even realising it. If you still don’t don’t what I’m talking about, search for “amazon” and you should get something like the following on […]

Key Performance Indicator (KPI) frameworks: part 1 of 3

Key Performance Indicator (KPI) frameworks are very important. As far as Web Analytics is concerned, they have been referred to as the “difference between winners and losers” by none other than Avinash Kaushik, the Digital Marketing Evangelist for Google – one of the most influential people in digital marketing. Consequently, we’ve put together a three […]