Trimming the digital fat.
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Lion Hunter blog post about Fit4Less

Getting local digital performance in shape

Fit4Less, Canada’s premier low-cost gym, worked with DAC Group to completely overhaul their approach to localized online marketing across various media channels, including SEM and Display, and to revamp their social media tactics. With their expanding footprint, the brand needed a localized marketing strategy that would not only support their individual locations across the country but also be leveraged on a national scale to achieve branding and awareness goals. The year-over-year program improvements were drastic as the local marketing program was whipped into shape through work completed by DAC team.

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