Case Study: Clas Ohlson
The challenge
Swedish retail and hardware store Clas Ohlson was a relatively unknown brand name in the UK. Operating in a competitive market, they were facing serious challenges to grow ecommerce revenue and expand brand awareness.
The solution
We understood that it would take an in-depth, multifaceted analysis—accounting for both micro- and macro-level factors—to maximise Clas Ohlson’s annual budgets for digital.
Our analytics team worked to build the reports required to continuously measure performance—an essential aspect in a continuous feedback loop of optimisation and action. Our findings led to a significant strategic change early on: focusing on “shopping first”.
After dealing with the existing data feed’s technical issues, we implemented a restructure designed to deliver maximum ROI. Campaign segmentation was constructed in a way that made highly targeted product campaigns possible, while still permitting the necessary traffic needed for effective machine learning and data automation.
Next came the cherry on top: contextual and geographic bid adjustments were subsequently layered to maximise performance.
- Services Provided:
- Analytics and Marketing Science Services
- Digital Media
- SEO
The impact
It’s no exaggeration to say that our considered, data-driven approach transformed Clas Ohlson’s fortunes in digital—especially for their paid media.
increase in paid media revenue
increase in paid traffic
increase in return on ad spend (ROAS)