Digital strategy is an ever-changing area of digital marketing. We’ve certainly come a long way from the days when having a digital strategy simply meant building a website. With the proliferation of new technologies, platforms and media, this is an exciting time to be working in the digital realm. What will digital strategy look like […]
No company exists in isolation, you have to be aware of the latest trends and developments in your sector and you have to give yourself the opportunity to be inspired by others. At Ambergreen, we’ve always got our eyes and ears open to quality content marketing and – where it’s merited – we’re big enough […]
We love data. It helps inform everything we do, backs up everything we say, and helps demonstrate our success. But often the challenge is how to gather that data in the first place. Analytics is a great start, but what if you need more qualitative data? Most of the data we can collect with web […]
The travel sector is used to change – it’s the only thing that’s stayed constant since the dawn of the digital age. From the evolution of search engines to data-driven social engagement, customers expect to be empowered to make their own travel decisions, based on their own needs and user-generated recommendations. It’s what has fueled the rise […]
Sometimes the digital marketing industry does what every industry does, it gets carried away with its own importance. We believe that “the world is different now” and that the newest app or platform is a “game changer”. The thing is, all we’re trying to do is to make people buy a product or service. Catapult […]
I think a common problem for any digital marketing agency is keeping their website current with the times – design, technology, content. It’s so hard to do it for yourself when you’re busy doing it for everyone else, right? When I joined DAC as a Senior Project Manager, I was told one of my first […]
If you’re anything like me, you are loving every minute of the Rugby World Cup so far. The shock win by Japan over South Africa was a dramatic start, and with both England and Scotland on great form (even despite the loss to Wales last weekend) I’m a happy man! Then I read Ross’ post […]
Writing an article about digital marketing and basing it around football might seem like a strange choice. Well, let me make it stranger still by invoking the words of a Nobel Prize-winning French author, journalist and philosopher to explain my thinking: “After many years during which I saw many things, what I know most surely […]
We have watched a lot of travel brands change hands over the years as companies have been bought over and brand names have sometimes changed as a result of this. The larger enterprise players in the travel sector have capitalised on their brand wealth but have not always been aware of the specific details of […]
Being a former stand-up comedian (Don’t just take my word for it – “Head, shoulders, knees and toes above the rest…mighty stage presence and impressively high punchline ratio” Brian Donaldson, Scotsman), inevitably my use of search stats was eventually going to turn towards the state of comedy in the UK. With the Edinburgh Fringe looming, […]