Tag Archives: local listings

Local Search Masterclass recap: How financial brands can drive customer acquisition and retention during re-openings, and beyond

| June 16, 2020

Reopening can be complicated for businesses with distributed local footprints, especially in the highly regulated financial services industry. That’s why we hosted a Local Search Masterclass to help industry marketers get the most valid information in front of their audiences as they look to return to physical locations. Some key insights in this masterclass included: […]

May 2020 Local Search Roundup

| May 28, 2020

Google’s updates are not slowing down. As we grow accustomed to life with COVID-19 and how to do business amid social distancing practices, updates to the local search ecosystem have stopped becoming stopgaps and are now full-fledged long-term changes. To ensure marketers are making the most out of these trying times, it is crucial to […]

Why “Temporarily closed” is costing your business money

| April 22, 2020

Google is by far and away the most important marketing channel for brick-and-mortar businesses. In a lot of instances—even in the face of this pandemic—Google is most brands’ new homepage. It’s where your content, messaging, details, changes, products, and services are seen first. This is why it is important to make sure your presence is […]

March 2020 Local Search Roundup

| April 7, 2020

While COVID-19 dominated almost every news headline, the local search world kept on keeping on last month. There was plenty of coverage for the ways in which the pandemic is impacting online listings, but the non-COVID updates and changes continued. For all of our recommendations on how to best handle your Google listings during COVID-19, […]

February 2020 LPM Roundup

| February 27, 2020

February was a tumultuous month for Google. Multiple updates, minor tweaks, and even a couple of glaring errors saw much change in the local search ecosystem this month— especially in Europe. Here’s everything you need to know. Google links to third-party rivals on European SERPs In a move that can only be detrimental to Google, […]

How to woo your local customers this Valentine’s Day

| February 12, 2020

Building awareness. Converting leads. Nurturing loyalty. Digital marketing can seem like a never-ending courtship, but it might be easier than you think to keep your local customers in love with your brand—or, more importantly, in love with their local store. With a little effort and planning, you can keep the home fires burning between you […]

November 2019 LPM roundup

| November 29, 2019

As 2019 draws to a close, Google is looking ahead to 2020 with its updates. While some have taken effect immediately, the majority of November’s updates are tests and pilots on what will be fully rolled out in 2020. For online marketers, staying on top of the coming trends is key—you don’t want to be […]

October 2019 LPM roundup

| October 30, 2019

In a timely ode to Halloween, October’s Local Presence Management (LPM) roundup is filled with both tricks and treats. The ubiquitous search giant was as busy as ever this month, stirring its cauldron to conjure up numerous noteworthy updates. So, without further ado, let’s dive into the most recent local search developments every marketer should […]

What Can Food and Restaurant Chains Learn From Independents?

| September 26, 2019

Throughout my life I’ve been surrounded by the food industry. My parents were caterers, my brother has had multiple restaurants, an auntie had a restaurant, my cousin has a restaurant, and numerous friends are in the business. In my business life, too, I’ve been lucky enough to work with a number of restaurant chains, including […]

7 Key Takeaways From Our Local Marketing 101 Webinar

| September 23, 2019

Earlier this month, we hosted Local Marketing 101—a detailed, 30-minute webinar in which Ewan Darby, our VP of Sales, walked through examples of the good, the bad, and the downright ugly when it comes to “local”. There were valuable insights for multilocation businesses seeking to create omnichannel local strategies that incorporate local listings, Facebook Locations, […]