Tag Archives: local listings

Change Your Stars: How to Respond to Online Reviews

You already know that online reviews matter. But do you know how much they matter? According to Moz’s latest Local Search Ranking Factors survey, review signals are more important than ever when it comes to local SEO. In 2015, review signals were weighted at 10.8% of a business’s overall ranking. By 2018, they had risen to […]

July 2019 LPM Roundup

Google doesn’t often make huge mistakes, but that’s exactly what happened this July. Hot on the heels of a suite of new features for Google My Business (GMB), early adopters of one such feature saw their listings suddenly suspended. If that wasn’t bad enough, Google also mass-deleted the reviews of many local listings in an […]

5 Ways Local Landing Pages are Crucial for Restaurants

As growing restaurant businesses expand to more and more locations, it becomes increasingly important for each location to have its own landing page. After all, small businesses may be able to get away with a single page that covers all their locations, but that’s simply not practical for larger restaurant chains—especially when there are significant […]

June 2019 LPM Roundup

June was an eventful month in the world of local listings. Although Google’s core algorithm update took all the headlines, other changes have taken place that affect not only how listings are ranked but also some fundamental functionality. So let’s take a closer a look at how the local landscape has continued to evolve over […]

Can I Get My Food Truck on Google My Business?

Food trucks are an odd type of business. Sometimes they’re permanent fixtures, sometimes they’re seasonal—and they regularly take advantage of the “truck” aspect to do business in multiple locations. With this unique type of business model, one could reasonably assume that food trucks cannot be listed on Google My Business (GMB). But it’s time to […]

Ranking Reports…Valuable or Hogwash?

Look beyond keyword ranking to define and track success online. By trading in single metric tracking for big picture thinking teams can better optimize results to drive performance. 5 Key Performance Factors to Focus On 1. Visibility Scores: Your first goal is to ensure when people are searching for your business on a variety of […]