Author Archives: Mike Fantis

Google throws its (heavy)weight behind local reviews

As the undisputed heavyweight champion of the digital age, Google rarely attempts to hide its ambitions. In fact, in a thoroughly disrupted year that has dramatically accelerated digital uptake, the search giant has made huge, conspicuous leaps forward in both shopping and local. For the latter, Google has now enlisted two-time unified heavyweight world boxing […]

5 ways to overcome customer-first marketing challenges

We’ve spoken at various marketing events around the world over the past few months. At these events, we’ve not only shared our insights: we’ve engaged with literally hundreds of accomplished marketers, sharpening our understanding of various brands’ unique needs and goals. The emerging thread throughout these discussions is that data-led, customer-centric marketing is a laudable, […]