Monthly Archives: August 2017

Twitter celebrates 10 years of the #hashtag

It’s been 10 years since the hashtag first appeared on Twitter, created by Chris Messina, a developer at Google at the time. It was his idea to use the # US pound sign as a way to aggregate tweets around a particular topic, which he first published within a tweet on 23 August, 2007. Some […]

When brands really miss the mark with their influencer marketing

Influencer marketing has come a long way over the past few years, and on the whole, brands are recognising the importance of collaborating with individuals where there is a natural and genuine fit, through the core values they share maybe, and the audience they are impacting. The requirement to demonstrate authenticity has also never been […]

Four Big-Brand Grammar Gaffes—and Why Language Matters So Much in Marketing

It can take time, effort and expertise to craft a compelling marketing message. In fact, it’s all too easy to imagine the minute hand whirring around the clock—and the associated expenses climbing—as entire days are spent creating brand archetype word clouds, devising virulent hashtags and debating whether a flashy new subheading should call out “premium” […]

How Facebook is wooing local news publishers with the Journalism Project

Google and Facebook’s ad ‘duoply’ is said to be sucking up 98% of every new ad dollar spent online, leaving small local news publishers to grapple for a slither of the remaining pie. To make matters worse, Amazon is getting hungrier for a portion too, leaving publishers extremely worried about the viability of their ad […]

DAC is a Finalist in The Drum Search Awards USA

We’re excited to announce that DAC is a finalist in the Best Use of Local Search category in the 2017 Drum Search Awards USA for its local search campaign with Bridgestone Retail Operations (BSRO). BSRO has been a leader in the auto care and tire industry for generations. Due to increasing competition in the tire […]

Our Latest Recruit: Emily Schaffer

Today we are introducing our latest recruit to the team: Emily Schaffer, who is joining us as a Marketing Assistant. AG: Who are you? ES: I’m the lucky new marketing assistant who managed to secure a placement for my third year of university with Ambergreen. I am originally from Musselburgh, so I’m already familiar with the beautiful […]

How to create great social media content

We are all very aware of the massive amount of content constantly being pumped onto the internet, so I won’t bore you with a mountain of stats. The bottom line is that we are drowning in content, and it is almost impossible to get your brand noticed and on people’s radar. So, when thinking about […]