Monthly Archives: August 2017

Four Big-Brand Grammar Gaffes—and Why Language Matters So Much in Marketing

It can take time, effort and expertise to craft a compelling marketing message. In fact, it’s all too easy to imagine the minute hand whirring around the clock—and the associated expenses climbing—as entire days are spent creating brand archetype word clouds, devising virulent hashtags and debating whether a flashy new subheading should call out “premium” […]

DAC is a Finalist in The Drum Search Awards USA

We’re excited to announce that DAC is a finalist in the Best Use of Local Search category in the 2017 Drum Search Awards USA for its local search campaign with Bridgestone Retail Operations (BSRO). BSRO has been a leader in the auto care and tire industry for generations. Due to increasing competition in the tire […]

DAC Appoints Kelly McCoy Williams as VP, Enterprise Business Development

As DAC continues to grow, we are thrilled to welcome Kelly McCoy Williams as VP Enterprise Business Development. Kelly will work with the senior leadership team to build new business through outreach to enterprise level marketers across the U.S. Kelly has over 20 years of sales experience in digital marketing and advertising and has held […]