Monthly Archives: May 2017

Bing rolls out bots for local businesses

Setting its sights on the restaurant sector first, Microsoft Bing has begun integrating chatbots into its local business search results. Through its newly launched Business Bot program, bots will automatically be created from data in Bing Places. The business will have nothing to do technically; the only requirement is to answer a few structured questions about […]

Google’s Marketing Keynote 2017

Roll up, roll up, Google’s got some fresh tools to change targeting and measurement once again! Google’s Marketing Keynote for 2017, dubbed proudly by Google as “Marketing Next”, is Google’s annual summit to show off a lot of fancy new features and tools that will be rolling out over Google’s favourite time period, “the coming […]

How to Maximise Ad Viewability

“Viewability” is a metric designed to track the number of ad impressions that can actually be seen by users, not simply the number of ad impressions served. This has been a significant topic in the digital advertising marketplace over the last two years or so, as programmatic inventory has increased and, with it, the number […]

How marketers can practice local SEO ethically

Scammers, black hat marketers, underhand tactics, pranksters etc, have unfortunately all been a part of the SEO industry, for quite some time. Local search is just as vulnerable, and it’s a problem that’s exacerbated by the growing complexity of the sector. According to the Local Search Association (LSA) headquartered in the US, “on average, small businesses […]

2017 General Election: a time sensitive political SEO omnishambles?

Companies with sites that target time sensitive terms, for example, ‘flowers’ and ‘chocolates’ around Valentine’s Day or Mother’s Day, need to make sure that both their technical SEO and content is correctly implemented well ahead of time to prevent any valuable traffic being left on the table or granting competitors free reign. With the recent […]