Felicia DelVecchio

How to maximise your 2023 holiday marketing strategy

Felicia DelVecchio | September 26, 2023

While it may be too soon to put up festive decorations and play Mariah Carey’s “All I Want for Christmas Is You,” now is the perfect time to kickstart your holiday marketing strategy in a…

Marketing masterclass: Brand awareness

Felicia DelVecchio | September 16, 2021

In the first installment of this three-part series, we went behind the scenes of one of our most successful ecommerce engagements. In part two, we’re gazing skywards—all the way to the top of the funnel—to…

Google’s Local Omnichannel Takeover—and What it Means for Your Paid Ads

Felicia DelVecchio | April 25, 2019

As Google continues to make moves in the local space, multi-location businesses must pay close attention to how these shifts will impact their marketing channel efforts. The days of siloed channel optimisation and attribution are…

Case Study: Managing the Complexities of a National Paid Search Strategy for Bridgestone Retail Operations  

Felicia DelVecchio | May 24, 2017

Managing the complexities of a paid search national retail search strategy? It doesn’t have to be intimidating – and taking control all starts with understanding what you are trying to achieve for your brand or…