Monthly Archives: November 2016

Switching to HTTPS (and Why It’s Important)

As you arrived on the site today, you probably noticed that you were redirected to a secure url and were presented with a wee padlock next to the url. That’s right: the DAC site is now fully HTTPS compliant! . . . But what does that mean? I’m glad you asked. Basically, it means that when […]

DAC Europe features in eMarketer UK holiday shopping preview

As festivities get going in earnest, DAC Europe President David Jowett was interviewed for eMarketer’s latest report, titled UK Holiday Season Shopping Preview 2016. The report draws from original research as well as the knowledge of marketing and retail experts to look into projected festive shopping behaviours of UK consumers in 2016. As shoppers become […]

Have advertisers been underestimating the prevalence of TV?

In the age of Netflix and Amazon, YouTube and video on-demand (VOD), you’d be forgiven for thinking that live TV was on its last legs. ‘Death of print’ conversations have shifted to the ‘death of TV’, and there is an abundance of research out there to show that millennials, particularly, are consuming much of their […]

eMarketer Features DAC Europe in UK Holiday Shopping Preview

As the holiday season nears, DAC Europe President David Jowett was interviewed for eMarketer’s latest report, UK Holiday Season Shopping Preview 2016. Drawing from original research and the expertise of leading marketers and retailers, the report examines the projected holiday shopping behaviors of UK consumers for 2016. Because shoppers are influenced more than ever by […]

Now You See Me, Now You Don’t – Local SEO Pt. 2

In part 1 of this series, I introduced the concept of local SEO and illustrated its importance to digital marketing. In the second instalment, my goal is to provide actionable insights into two questions: 1. Why do regional or local business with a single or a small number of locations often outrank large enterprise brands […]