Monthly Archives: November 2016

Preparing for the Holiday Shopping Season

For many retailers, the holiday season represents an opportunity to close the year out with strong sales (both online and offline). Molly Livermore shares some insights that can help ensure brands make the most of this flurry of activity and ring in 2017 on a high note! Want to find out more about how digital […]

DAC London appointed to help boost local marketing for New Look

New Look, founded in 1969, is a fast-fashion brand spanning across 1,000 stores in the UK. It has appointed DAC to boost its digital marketing efforts in local markets. Sally Heath-Minto, eCommerce director at New Look said, “With New Look’s increasingly mobile customer, local search allows us to capture demand at a local and personal […]

David Lloyd Clubs enlist DAC… for a second time

We’re proud to announce that we will be working with David Lloyd Clubs for a second time. We worked together for seven years, from 2008 until 2015. Simon Mills, head of marketing at David Lloyd, said, “[DAC’s] deep understanding of our business and proven track record, combined with proprietary software is a perfect fit to provide […]

Marketing Technology 2017: What You Need to Know

In 2017, marketers (yes, even you!) will become acquainted with the term “martech stack”.  The term sums up marketing’s trajectory into the near future: the convergence of technology and modern marketing and the increasingly common practice of stitching together various specialised software platforms in order to optimise marketing efforts. Martech’s popularity is growing at a […]

UK retailers ramp up their Black Friday deals online

Today, British consumers are expected to spend in excess of £2 billion on Black Friday deals. Half of those purchases are expected to be made online. According to John Lewis, during the night sales through its website were happening at a rate of five per second, thrashing all expectations by morning. Black Friday burst onto […]

The Future of Local Presence Management

It’s that time of year again when we begin to reflect on all that happened in the past year and pull out the crystal ball to speculate on what the 12 months ahead may hold. In the world of local listing management, 2016 was a year filled with major changes that have already begun to […]

Facebook rolls out ads for Messenger

Facebook has put a great deal of focus into growing Messenger as a chatbot platform this year. Its efforts are paying off as there are 34,000 of these bots already in existence, with brands such as Manchester City, Unilever, HP, the Guardian and Domino’s all signing up. In its latest move, Facebook has now revealed that it is bringing […]

Welcoming a new member to the DAC family

We’re pleased to announce the latest addition to the DAC family. Ambergreen is an Edinburgh-based digital agency. They won 2016’s ScotlandIS Digital Agency of the Year. Founded in 2001, Ambergreen has been a pioneer in search – both paid and earned – in the UK. Search and paid is not where the agency’s capabilities end, […]

Scotland’s Ambergreen Joins DAC

We are pleased to announce that Edinburgh-based Ambergreen, ScotlandIS Digital Agency of the Year 2016, is the newest member of the DAC family. The digital marketing agency was founded in 2001 and has been a pioneer in search marketing (paid and earned) in the UK. They are well versed not only in search but in other […]

Green light indicates doors are secured

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