For many retailers the holiday season represents an opportunity to close the year out with strong sales (both online and offline). Molly Livermore shares some strategic insights that can help ensure brands make the most of this flurry of activity and ring in 2017 on a high note! Did this post hit close to home? […]
In 2017, marketers (yes, even you!) will become acquainted with the term “martech stack”. The term sums up marketing’s trajectory into the near future: the convergence of technology and modern marketing, and the increasingly common practice of stitching together various specialized software platforms in order to optimize marketing efforts. Martech’s popularity is growing at a […]
It’s that time of year again when we begin to reflect on all that happened in the past year and pull out the crystal ball to speculate on what the 12 months ahead may hold. In the world of local presence management, 2016 was a year filled with major changes that have already begun to […]
We are pleased to announce that Edinburgh-based Ambergreen, ScotlandIS Digital Agency of the Year 2016, is the newest member of the DAC family. The digital marketing agency was founded in 2001 and has been a pioneer in search marketing (paid and earned) in the UK. They are well versed not only in search but in other […]
As the holiday season nears, DAC Europe President David Jowett was interviewed for eMarketer’s latest report, UK Holiday Season Shopping Preview 2016. Drawing from original research and the expertise of leading marketers and retailers, the report examines the projected holiday shopping behaviors of UK consumers for 2016. Because shoppers are influenced more than ever by […]
In part 1 of this series I introduced the concept of local SEO and illustrated its importance to digital marketing. In the second installment, my goal is to provide actionable insights into two questions: 1. Why do regional or local business with a single or small number of locations often outrank large enterprise brands with […]