As we reach the last quarter of 2017 — more than 10 years after the introduction of Google Maps — the need for businesses to effectively manage their listings online is, for most marketers, a no-brainer. Listing management — ensuring core location information, such as business name, address, phone number and website, are easily and […]
On September 19th Apple released the much-anticipated iOS 11. This operating system upgrade comes with numerous UX/UI changes designed to help the consumer. It is being dubbed as one of the most radical and progressive iOS updates that Apple has released in a long, long time. Given all of these changes being released to millions […]
It’s that time of year again when we begin to reflect on all that happened in the past year and pull out the crystal ball to speculate on what the 12 months ahead may hold. In the world of local listing management, 2016 was a year filled with major changes that have already begun to […]
Over the last few months, there has been a lot of talk in the local SEO industry about the newly released Google My Business API. Speaking as a professional who has been helping businesses manage their Google My Business profiles for several years, this new API is very exciting — and perhaps a little overdue. […]
2015 saw a number of major shifts and behaviour changes that greatly affected local search. Consumers continue to require more and more information on local businesses, yet search engines and online mapping publishers are making it harder and harder for businesses to be properly optimised in the channel. This struggle between evolving consumer demands and […]
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