Monthly Archives: August 2016

Independent Research Firm Highlights the Importance of Local Search for Brands

In the August 22, 2016 brief by Forrester Research, Attract Customers Through Local Search, the respected independent research firm outlines the new expectations consumers have of how brands show up in local search – and they also asked DAC Group what we thought! The report outlines what makes local searches unique, what customers want to […]

Mobile Takes Center Stage at 2016 Olympics

The 2012 Summer Olympics in London, England was the first time we saw a significant shift in the way that viewers engaged with the games, each other, sponsors, content and athletes. Through social media and digital marketing people could interact and stay up to date on their favourite events and athletes. Four years later at […]

How to Optimise Landing Pages [Infographic]

Want to know how to optimise landing pages? You’ve come to the right place! At Ambergreen, we focus on all aspects of digital marketing, from SEO and PPC to content and analytics. And if you want to boost your conversion rates, you’ve got to consider all of them when creating your landing pages. To get a head start […]

Reddit to let advertisers sponsor its user-generated content

Reddit, the self-proclaimed “front page of the internet”, has taken an interesting step in native advertising this week, announcing that it will soon be allowing companies to sponsor user-submitted posts. To date, the phenomenally successful online community of 240 million has made very little money from its user base. But in a bid to change […]

What Matters to Millennials?

Ask any millennial or Generation Z what is the one thing they can’t live without (personally I would choose air!) and you’ll undoubtedly receive the same response: a mobile phone. The reality is that these audiences have a need to remain connected every second of the day to fuel their personal interests, connect to their […]

Rio: what promotional opportunities exist for smaller brands and businesses?

Unless you’re Coca-Cola, McDonald’s, Panasonic, Samsung or a few others, who have paid crazy amounts of money for the privilege of using the Olympics logo; your options for creating content around the Games are pretty limited, to say the least. Saying that, however, plenty of opportunities exist for smaller brands and businesses that are well […]

Augmented Reality: Blending Real-World and Digital Marketing

Unless you’ve been snoozing like a Snorlax, you’ve probably heard of Pokémon Go. It’s a free-to-play augmented reality game in which players use their smartphones to locate and catch Pokémon. It’s also the most interesting marketing development we’ve seen in years. The crazy thing is, that’s not even an overstatement. The game itself may stand […]