Author Archives: Lauren Jones

Updated Google Insights: Are You Focusing Your Efforts in the Right Area?

| September 7, 2016

Google is always changing – at times it seems, faster than the weather. Changes to Google Insights, which live within Google My Business, is just the latest update. While we used to have breakdowns of Views & Clicks (below) only, Google Insights is now comprised of three entirely new reports – and this presents an opportunity […]

Independent Research Firm Highlights the Importance of Local Search for Brands

| August 30, 2016

In the August 22, 2016 brief by Forrester Research, Attract Customers Through Local Search, the respected independent research firm outlines the new expectations consumers have of how brands show up in local search – and they also asked DAC what we thought! The report outlines what makes local searches unique, what customers want to see […]