Monthly Archives: August 2016

Independent Research Firm Highlights the Importance of Local Search for Brands

In the August 22, 2016 brief by Forrester Research, Attract Customers Through Local Search, the respected independent research firm outlines the new expectations consumers have of how brands show up in local search – and they also asked DAC Group what we thought! The report outlines what makes local searches unique, what customers want to […]

Mobile Takes Center Stage at 2016 Olympics

The 2012 Summer Olympics in London, England was the first time we saw a significant shift in the way that viewers engaged with the games, each other, sponsors, content and athletes. Through social media and digital marketing people could interact and stay up to date on their favourite events and athletes. Four years later at […]

Mobile Takes Center Stage at 2016 Olympics

The 2012 Summer Olympics in London, England was the first time we saw a significant shift in the way that viewers engaged with the games, each other, sponsors, content and athletes. Through social media and digital marketing, people could interact and stay up to date on their favorite events and athletes. Four years later at […]

What Matters to Millennials?

Ask any millennial or Generation Z what is the one thing they can’t live without (personally I would choose air!) and you’ll undoubtedly receive the same response: a mobile phone. The reality is that these audiences have a need to remain connected every second of the day to fuel their personal interests, connect to their […]

What Matters to Millennials?

Ask any millennial or Generation Z what is the one thing they can’t live without (personally I would choose air!) and you’ll undoubtedly receive the same response: a mobile phone.  The reality is that these audiences have a need to remain connected every second of the day to fuel their personal interests, connect to their […]