David Fabel

What Matters to Millennials?

David Fabel | August 11, 2016

Ask any millennial or Generation Z what is the one thing they can’t live without (personally I would choose air!) and you’ll undoubtedly receive the same response: a mobile phone. The reality is that these…

How Data is Transforming the Musician’s Landscape

David Fabel | June 14, 2016

Continuing on the theme from my first blog, Music as a Marketing Mechanism, I want to zero in on how audience data can help musicians grow their fan base and brand. The Power of Data…

Music as a Marketing Mechanism

David Fabel | May 4, 2016

Music is pervasive. It is at the centre of everyone’s life (well, at least it feels that way here in America). Statistics show 93% of the country’s population listens to music.  We are surrounded by…