Monthly Archives: December 2015

Wishing you a very Merry Christmas!

Before we crack open the Prosecco, and settle down to watch It’s a Wonderful Life for the hundredth time, we wanted to take this opportunity to thank you, our valued readers, for the time that you’ve spent here on the blog. We hope you’ve enjoyed reading our content, and found it helpful. We would also love to […]

SEO Wars: The Force Awakens

In case you missed it…where have you been? The biggest film release of all time has landed – Star Wars: The Force Awakens came to UK cinemas last week to a great fanfare and huge expectations. Hardened Star Wars fans are quietly hoping that The Force Awakens won’t be another Phantom Menace, J.J. Abrams fans […]

Five inspirational books to read over the Christmas holidays

Christmas is just around the corner, and for most this means a well-deserved break from work and routine. It’s also a time when we begin to reflect on the year that we’ve had, and consider our goals and resolutions for the year ahead. For these reasons, Christmas can be the perfect opportunity to dive into […]

Rob’s Roundup: Google’s on Autopilot and MIT Makes Things Unforgettable

This week we look at two technologies that are replacing the human factor – Google’s driverless cars and MIT’s image recognition algorithms. Both of these technologies are poised to shake up their respective industries, albeit in vastly different ways. Google Creating a Driverless Car Company in 2016 Alphabet (now the parent company of Google), is […]

Rob’s Roundup: Who’s Always Online and Seeing Torrent Ads

This week we look at a new study showing how 21% of people are online constantly, as well as how some advertisers are taking advantage of the marketing opportunity Torrent clients provide. Put your phone down for a second and read this…oh wait. If you’re wondering whether anyone else has friends or loved ones who […]

Epic Digital Marketing Predictions for 2016

It’s that time of year again where we marketers take part in the most passive-aggressive form of betting the world has ever seen: predictions for the year ahead. Our predictions from last year proved pretty close to the mark – digital PR has really taken off, ‘native’ advertising has made its way up the agenda, […]

5 Big, Bold Digital Strategy Predictions For 2016

Digital strategy is an ever-changing area of digital marketing. We’ve certainly come a long way from the days when having a digital strategy simply meant building a website. With the proliferation of new technologies, platforms and media, this is an exciting time to be working in the digital realm. What will digital strategy look like […]

Today we say goodbye to a founding partner of DAC, Merv Werry.

Merv, affectionately dubbed one of the “Three Musketeers”, joined DAC in 1973, partnering with Wayne Fulcher and Jeff Hallett to establish the agency’s first office specialising in directory listing management. Merv’s contribution to location and presence management established the foundation for DAC’s growth and agency evolution. His early contributions to, and refinement of, presence management […]