Monthly Archives: December 2015

Wishing you a very Merry Christmas!

Before we crack open the Prosecco, and settle down to watch It’s a Wonderful Life for the hundredth time, we wanted to take this opportunity to thank you, our valued readers, for the time that you’ve spent here on the blog. We hope you’ve enjoyed reading our content, and found it helpful. We would also love to […]

SEO Wars: The Force Awakens

In case you missed it…where have you been? The biggest film release of all time has landed – Star Wars: The Force Awakens came to UK cinemas last week to a great fanfare and huge expectations. Hardened Star Wars fans are quietly hoping that The Force Awakens won’t be another Phantom Menace, J.J. Abrams fans […]

Five inspirational books to read over the Christmas holidays

Christmas is just around the corner, and for most this means a well-deserved break from work and routine. It’s also a time when we begin to reflect on the year that we’ve had, and consider our goals and resolutions for the year ahead. For these reasons, Christmas can be the perfect opportunity to dive into […]

Epic Digital Marketing Predictions for 2016

It’s that time of year again where we marketers take part in the most passive-aggressive form of betting the world has ever seen: predictions for the year ahead. Our predictions from last year proved pretty close to the mark – digital PR has really taken off, ‘native’ advertising has made its way up the agenda, […]

5 Big, Bold Digital Strategy Predictions For 2016

Digital strategy is an ever-changing area of digital marketing. We’ve certainly come a long way from the days when having a digital strategy simply meant building a website. With the proliferation of new technologies, platforms and media, this is an exciting time to be working in the digital realm. What will digital strategy look like […]

What Scotland thinks of Content Marketing…

Earlier this year I had the pleasure of traveling around the country, armed with notepad and Dictaphone, to speak to some of Scotland’s best and brightest Content Marketers for my thesis research. A wide variety of senior, experienced practitioners of content marketing volunteered their valuable time and expertise, coming from a varied range of industries, […]

8 Local Search Predictions You Need To Know In 2016

2015 saw a number of major shifts and behaviour changes that greatly affected local search. Consumers continue to require more and more information on local businesses, yet search engines and online mapping publishers are making it harder and harder for businesses to be properly optimised in the channel. This struggle between evolving consumer demands and […]