Monthly Archives: August 2015

Hate queuing? Google now lets users know when a location gets most busy

Queuing, it’s what the British are meant to do very well. In fact, we have the reputation for being the best nation at queuing in the world. But what if that gene skipped us, and actually we hate to queue for our morning coffee, or our after-work swim? Well it seems that Google has that […]

Snapchat – A big player in digital advertising

By some, Snapchat has previously been regarded as an app for teens to send rude pictures to each other, which still may be the case to some extent. However, since Snapchat, now valued around $15 billion, launched its advertising feature called Discover it has transitioned from a messaging app to a digital media company. The […]

Google’s move to Alphabet opens a world of limitless possibilities

You may have noticed in the news the other week that Google is no longer Google. Rather it shall be known as Alphabet. The URL for the umbrella company will become abc.xyz. It didn’t take long for a parody site to pop up; abc.wtf. Guess where it leads. The move was announced on Monday 10 […]

Enterprise Digital Marketing for the Travel Sector

We have watched a lot of travel brands change hands over the years as companies have been bought over and brand names have sometimes changed as a result of this. The larger enterprise players in the travel sector have capitalised on their brand wealth but have not always been aware of the specific details of […]

Insider Q&A: March to Your Local Penguin Pick-Up Location

Earlier this month we spoke with Egil Moller Nielsen, Senior Vice President at SmartCentres and Head of Penguin Pick-Up, to talk about how Penguin Pick-Up bridges the gap between online and in-store shopping, its contribution to SmartCentres digital strategy and the direction he sees retail and e-commerce heading over the next few years. Tell me […]

Businesses prepare to pay to play in Google local search

In a radical move to further monetise local search listings, Google has recently been seen testing a new hyper local ad unit featuring pre-qualified listings for plumbers and locksmiths. These units are part of a new beta program called ‘home service ads’, aimed at making it easier for individuals to connect with qualified home tradespeople […]

6 Rookie Mistakes to Avoid in Agency Life

Digital advertising and media agencies have a culture all their own (No. Mad Men doesn’t exactly do it justice). To mark and celebrate my sixth year in the industry, here are six things I wish someone had told me when I first started out – all bright-eyed and bushy-tailed with absolutely no idea what I […]

Gone in a Flash? HTML5 Leads the Way for Rich Ads

This post first appeared on the DAC Blog and was written by Patricia Whitney.   Ready or not, here it comes. Various groups in the digital community have been trying to say goodbye to Flash advertising for a long time. Flash ads have given us so much: rich, interactive brand experiences online, entertaining videos and […]

What Ronald McDonald Can Teach Us About Glocalization

This post first appeared on the DAC Blog and was written by Emma Jones. I love to travel, but no matter the destination there’s always one ever-present to-do on my vacation itinerary: a visit to McDonald’s. Now don’t get me wrong, I’m just as conscious about my daily McNugget intake as the next person, but […]

Infographic: “Always on Shoppers” Lead the Charge in Global eCommerce #eTailEast

Rapid adoption of digital, specifically mobile, combined with an increase in digital trust and the emergence of the “Buy with Google” button has set the stage for on-the-run mobile commerce. A year ago, Shopify reported mobile’s eclipse of desktop accounting for 50.3% of eCommerce traffic. “Always on shopping” has brands shifting investment. With eCommerce transactions […]