In this exclusive Insider Q&A, DAC caught up with Matt Povse, Senior Vice President of Retail and Geek Squad Services at Best Buy Canada to discuss how creating positive work cultures can empower a brand and create stronger connections and experiences for customers. Povse is responsible for overseeing employee and customer experience, sales, and profits […]
DAC recently attended the Digital Travel Summit in Las Vegas, Nevada, where leading brands from the travel space gathered to share their best practices, challenges and solutions to thriving in the digital age. Here are our top 5 takeaways. Inspiration is Key As consumers search for the best destinations and experiences for the next vacation, […]
As we get ready to roast chestnuts over an open fire and listen to Mariah Carey’s All I want for Christmas is You on repeat, retailers are in full swing preparing for the busiest time of the year. So, what can they expect this season? Here are Kristina’s top insights on how retailers can win […]
From omnichannel retailing to trends in personalisation and localisation, eTail West kicked off in Palm Springs last week with insights from key retail executives on how to stay relevant in today’s mobile-first world. It was all about maximizing marketing efforts to improve the shopping experience at physical and online locations. With over 2000 attendees, eTail […]
Marketers are placing an increasing emphasis on being visible and relevant in very specific touch points of the customer journey. I had the pleasure of speaking with Joycelyn David, Head of Digital at Western Union Canada, to learn more about how the brand is expanding its digital reach and why marketers need to prioritise localisation and […]
As technology continues to reinvent the way customers interact with brands, DAC’s very own Vice President, Client Strategy Nasser Sahlool welcomed an exclusive group of senior marketing professionals to share their inspirations, challenges and best practices for effective digital marketing, and moreover, how brands can continue to elevate the customer journey. Combining a balance between […]
Michael Le Blanc, Senior Vice President of the Retail Council of Canada (RCC), took some time to talk to us about the shifts in consumer behaviour and the impact personalisation and advancements in technology will have on retail marketing. Micro Moments – The Next Frontier It comes as no surprise that today’s connected consumers expect […]
In this exclusive Insider Q&A, DAC caught up with Dave Rodgerson, Retail Industry Lead, for Microsoft Canada to discuss how emerging technologies continue to spark retail opportunity and influence today’s connected consumer. Can you please provide me with a brief overview of your position at Microsoft Canada? As the Retail Lead for Microsoft Canada, I […]
In this exclusive interview with DAC, we spoke with Craig Hudson, VP of Online Operations at Indigo about the ways omnichannel is reshaping the retail industry, the success of Plum Rewards and how mobile continues to impact the customer journey. Can you please provide me with a brief overview of your position at Indigo? I […]
Earlier this month we spoke with Egil Moller Nielsen, Senior Vice President at SmartCentres and Head of Penguin Pick-Up, to talk about how Penguin Pick-Up bridges the gap between online and in-store shopping, its contribution to SmartCentres digital strategy and the direction he sees retail and e-commerce heading over the next few years. Tell me […]
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