With the first part of the long anticipated Native advertising guidelines recently released by IAB, digital marketing focus has shifted once more to Native Advertising. What adds to the excitement is that the IAB is close to completing the OpenRTB API Specification 2.3, which for the first time includes two buzzwords of the digital marketing […]
There’s nothing like looking back looking at the archives at what we were having discussions about in 2008. The sentiment of what we were talking about hasn’t really changed. I wrote this original blog post while I was still in my 30’s and X Factor’s Alexandra Burke had the best selling single of the year, […]
Copywriters and content marketers are at a metaphorical junction. On the one hand there is a need for great copy that is engaging, informative and rooted in ideas and, on the other, there is a need to produce more and more of it in an increasingly faster paced environment, which runs the risk of diluting […]
Last week it was announced that Google and Twitter would be working together. Google would get easier access to tweets and Twitter would get greater visibility. How is this deal going to work? What does this mean for both parties? How can this benefit brands? This downloadable guide will answer all of these questions .
The news came out this week that Twitter pages will be indexed on Google in an attempt to reach out to the audience that currently are not signed up to Twitter or to those that are ‘logged out’. Rumour has it, users that are not logged in to Twitter whilst being referred from a Google […]
With so much chat going on about domain name management and the new opportunities to use new dot brand and generic top level domains, this month we caught up with Penny Hearn a director of Demys Ltd. Demys are internet intellectual property specialists based in Edinburgh that are a leading provider of corporate domain name management and […]
On January 1st 2015, whilst we nursed our hangovers, a new EU Ecommerce VAT law change came into play. There had been some fierce lobbying and clarification points addressed in December before the final paper was released. Ambergreen caught up with Sandy Fyfe, partner of Morris and Young, a chartered accountancy firm with great entrepreneurial […]