Monthly Archives: December 2014

Laurence O Toole, CEO of Analytics SEO

“Analytics SEO are an SEO vending suite providing a tool to monitor and record workflow on most elements of organic search, what will be the biggest challenges and opportunities for agencies and brands that use your services in 2015?”   If you’re a marketing leader in your organisation responsible for choosing the right tools and data […]

Gareth Hoyle, Sales and Marketing at LinkRisk

“Link Risk provide a range of services that monitor and maintain backlink profiles for thousands of websites and brands, what will be the biggest challenges and opportunities for agencies and brands that use your services in 2015”  The biggest challenges we see our customers facing in 2015 from an organic search point of view is fear of […]

Dixon Jones – Majestic

“Majestic provide a range of opportunities for brands and agencies in the world of SEO, Internet PR and Marketing from crawling the web to monitor and maintain backlink and social profiles; what will be the biggest challenges and opportunities for agencies and brands that use your services in 2015?”  For our users, getting their heads around TOPICAL […]

2015 Digital Marketing Data and Comms Predictions

Ho Ho Ho As we get into Christmas spirit and everyone digs out their crystal balls and begins to make their predictions for the year ahead, it also gives us time to think about the marketing headlines we read in 2014 and consider that, in reality, we may well put these into practice in 2015. […]

Erica’s Top Five Takeaways From Digital Marketing for Financial Services NYC

  DAC joined over 400 digital marketers and financial leaders at DMFS-NYC December 9 – 10, where DAC, VP of Client Strategy,  Nasser Sahlool led the Social and Content Track. Erica Hahn was also in attendance at the event and shared her top takeaways below. Marketing must be personal! The importance of creating a personalised experience […]

PRCA Digital PR Report Event – Glasgow 11/12/2014

The PRCA (Public Relations Consultants Association) have just finished a tour around the country discussing the findings of their latest report into how the PR industry is evolving in the digital age. We caught up with them on a freezing cold night in Glasgow at the Radisson Blu. Danny Whatmough of Weber Shandwick presented the […]

PRCA Digital PR Report Event – Glasgow 11/12/2014

The PRCA (Public Relations Consultants Association) have just finished a tour around the country discussing the findings of their latest report into how the PR industry is evolving in the digital age. We caught up with them on a freezing cold night in Glasgow at the Radisson Blu. Danny Whatmough of Weber Shandwick presented the […]

Don’t Let Rating and Review Tampering Tarnish Your Brand (or, Empty Your Pocketbook!)

In the age of digital advertising, citizen journalism and social engagement, brand integrity, reputation and storytelling are largely defined by the consumers who admire (or despise) them. With authenticity a fundamental concern for any brand, successfully managing brand reputation, winning fans and fostering loyalty amongst consumers takes a steady hand and a strong ethical compass. […]

The New Faces of Digital PR

Public relations is the sharing of information about an organization, product, or persons with the public. Digital public relations is PR on steroids because of the global boombox that is the internet. Digital PR has an additional benefit – when you successfully share information with the public through news and blogosphere channels, it often leads […]

When is it time to use HTTPS

It’s no secret that Google have been looking at HTTPS as a ranking signal for some time now. Like many other ‘rumours’ around organic SEO rankings, there comes a point where specific vertical sectors should pay heed to the demands of their audience and the expectations of the search engines that rank them. Michael Hewitt […]