Monthly Archives: December 2014

Erica’s Top Five Takeaways From Digital Marketing for Financial Services NYC

  DAC Group joined over 400 digital marketers and financial leaders at DMFS-NYC December 9 – 10, where DAC, VP of Client Strategy,  Nasser Sahlool led the Social and Content Track. Erica Hahn, was also in attendance at the event and shared her top takeaways below. Marketing must be personal! The importance of creating a personalized […]

Don’t Let Rating and Review Tampering Tarnish Your Brand (or, Empty Your Pocketbook!)

In the age of digital advertising, citizen journalism and social engagement, brand integrity, reputation and storytelling are largely defined by the consumers who admire (or despise) them. With authenticity a fundamental concern for any brand, successfully managing brand reputation, winning fans and fostering loyalty amongst consumers takes a steady hand and a strong ethical compass. […]