Most of the world’s conflicts can be boiled down to a pretty simple cause: you have something, I want it, and if you don’t give it to me I’ll get it from you one way or another. The ongoing dust up between Google and the web’s social media titans is no exception. When Google launched Google Search […]
This is part two of a three part series on SMX (Search Marketing Expo) 2011 at the Javits Center in Manhattan. Read part one here. Have you ever been looking all over for someone only to find out, when you finally locate them, that they’ve also been looking all over for you? If day one […]
Norm Hagarty, CEO: By now most of us in the directional media industry have heard about TMP’s unfortunate demise. I don’t believe that this kind of turmoil is ever good. It certainly is not good for TMP’s staff, many of whom will face uncertain job prospects (at least in the short term); clients who now […]
Our discussion on the value of visitor feedback to your site continues… Thanks to an NCAA basketball promotion, Capital One‘s Facebook fans increased by more than 700% in less than two weeks. Consumer participation in the promotion was easy. Access to the content was granted in exchange for a “Like”. As marketers are looking for […]
With Google’s change to the search engine results page, and Facebook’s integration (link to post about facebook places) of local deals via Facebook Places, it is clear that local content is stealing the show. What does this mean for your internet marketing strategy, and how are your partners going to help guide you through the […]
In industry, as most everyone knows, there is a huge push towards the creation of dedicated social media strategies….any social media strategies! Anything! Let’s just get out there! The media has created a sense of urgency that can’t be ignored. Twitter, foursquare and Yelp are exciting, innovative and shaping brand preference and purchase decisions. Why […]
We know that because digital is incredibly interactive, a brand experience can easily and quickly lead a consumer from awareness through to purchase, and then to recommendation/promotion. No other medium has affected the traditional marketing/purchase process so dramatically. When there was only print, logos were important. With radio, jingles took prominence. With television, the focus […]
It’s a question many marketing professionals struggle with – we want to start a social media initiative, but don’t know what resources we should put behind it because we can’t determine the return on investment. The reason why this is a struggle is because social media actions are often regarded as an end to themselves. […]
It’s a challenge for any digital agency – a client hires you to complete a specific task and deliver on a tactical goal. Nothing unusual in that. The difficulty develops around the achievement of that goal – simply put, the more tactical the goal, the greater the chances of disappointing the client. Examples can include […]
Random House English Dictionary defines a brand as “A word, name, symbol etc. one legally registered to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising etc.” In A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century, Scott Bedbury writes, “A brand […]