Tag Archives: facebook

Podcast rewind: 4 predictions and pitfalls for the new year

Time has been hazy the past couple years, but we’ve managed to stumble our way into 2022. We’ll take the victories where we can. Now that the holidays are over, our eyes are on what’s to come in the new year. Digital performance media, Google platform aspirations, in-housing talent—there’s plenty of fodder for predictions. So […]

Metaverse 101: The future of digital marketing?

At the end of October last year, Facebook announced it was changing its name to Meta to more appropriately reflect everything it encompasses. In that announcement, Mark Zuckerberg talked about their planned role in the metaverse. Now that the dust is beginning to settle, it’s time to ask “What is the metaverse?” and explore how […]

Podcast rewind: 4 takeaways from *that* metaverse reveal

Is the fate of the future hypervirtual? If all comes together, an emerging metaverse may prove to be the tipping point. The concept of the metaverse is nothing new, but there’s renewed interest thanks to Facebook’s rebrand as Meta. And Meta is very interested in the potential of a metaverse. Association by default with what […]

Behind the Headlines: Is time running out for the big boys?

This week the world of tech presented us with a couple of mouthwatering heavyweight showdowns: Google Shopping vs. Amazon, and TikTok vs. Facebook. Are the champions’ reigns at an end? Will we see new kings crowned in ecommerce and short-form video? There’s only one way to find out… FIGHT! Google as the underdog? Not for […]

What the Changes to Facebook’s Newsfeed Mean for Marketers

Over the next few weeks, Facebook will be making the most significant shift to the News Feed that they have in years. The updated algorithm will prioritize what users’ friends and family share, while de-emphasizing content shared by publishers and brands. The rationale for this, per Facebook, is that it will enrich users’ feeds with […]

Leveraging Local Facebook Pages

If your brand is on Facebook —as most modern brands are—it’s time to make sure you look beyond your main Facebook page and pay very close attention to what is happening on your Local Facebook Pages. Local Facebook Pages can achieve five times more reach than national Facebook pages, and generate eight times more impressions. […]

More Errors Announced on Facebook Reporting: What it Means for Brands

In its third admission since September, Facebook announced it has realized more errors in the way it measures engagement with video ads and links to external sites. 2016 has not been a banner year for accuracy at the internet’s second-biggest advertising player – so what does this mean for brands? More and more, agencies and […]

Rob’s Roundup: YouTube music App, Happier Without Facebook, Mobile Still the King

This week we’ll take a look at YouTube’s long-awaited music app, a study that finds people are happier when they leave Facebook, and another report that says – you guessed it – people hate a bad mobile phone experience. YouTube Music App While not a replacement for Google Play Music (that’s a different service, much […]

Rob’s Roundup: Facebook Lead Generation, Content Marketing and Mobile Necessity

Facebook Testing Mobile Lead Generation The goal of every company is to convert people into customers – this is an obvious truth, and yet bringing in higher conversion rates for online visitors remains a challenge for most brands. Facebook in particular is working hard to change this within their ecosystem; just look at their partnership […]