Time has been hazy the past couple years, but we’ve managed to stumble our way into 2022. We’ll take the victories where we can. Now that the holidays are over, our eyes are on what’s to come in the new year. Digital performance media, Google platform aspirations, in-housing talent—there’s plenty of fodder for predictions. So […]
At the end of October last year, Facebook announced it was changing its name to Meta to more appropriately reflect everything it encompasses. In that announcement, Mark Zuckerberg talked about their planned role in the metaverse. Now that the dust is beginning to settle, it’s time to ask “What is the metaverse?” and explore how […]
Is the fate of the future hypervirtual? If all comes together, an emerging metaverse may prove to be the tipping point. The concept of the metaverse is nothing new, but there’s renewed interest thanks to Facebook’s rebrand as Meta. And Meta is very interested in the potential of a metaverse. Association by default with what […]
Over the next few weeks, Facebook will be making the most significant shift to the News Feed that they have in years. The updated algorithm will prioritize what users’ friends and family share, while de-emphasizing content shared by publishers and brands. The rationale for this, per Facebook, is that it will enrich users’ feeds with […]
Facebook Live is the latest livestreaming service that is being rolled out all Facebook users. The 1.6 billion users of Facebook will be able to access live stream information and viewers will have the ability to add comments, ask questions or access the feed after the live event has finished, providing a service that current […]
It was 2012, a fire has just consumed a building in Oklahoma City, and a woman nicknamed “Sweet Brown” was about to create a generation-defining mantra…
This week we’ll take a look at YouTube’s long-awaited music app, a study that finds people are happier when they leave Facebook, and another report that says – you guessed it – people hate a bad mobile phone experience. YouTube Music App While not a replacement for Google Play Music (that’s a different service, much […]
Facebook Testing Mobile Lead Generation The goal of every company is to convert people into customers – this is an obvious truth, and yet bringing in higher conversion rates for online visitors remains a challenge for most brands. Facebook, in particular, is working hard to change this within their ecosystem; just look at their partnership […]
So much happens in the digital space every day – it can be difficult to keep up. Below, one of DAC’s digital strategists, Rob Walker, shares his recap of some of the more interesting bits of news as they relate to brands, business and marketing in a connected world. Game on! E-Sports Set to take […]
I had my second child back in February, and constantly marvel at how my parenting perspective has changed in the years since my first baby was born. New parent jitters have been replaced with a calm(er) confidence, new gadgets have made things simpler, and some previously important things have simply fallen by the wayside now […]