Tag Archives: facebook

What the Changes to Facebook’s Newsfeed Mean for Marketers

Over the next few weeks, Facebook will be making the most significant shift to the News Feed that they have in years. The updated algorithm will prioritize what users’ friends and family share, while de-emphasizing content shared by publishers and brands. The rationale for this, per Facebook, is that it will enrich users’ feeds with […]

8 Brilliant Uses for Facebook Live

Facebook Live is the latest livestreaming service that is being rolled out all Facebook users. The 1.6 billion users of Facebook will be able to access live stream information and viewers will have the ability to add comments, ask questions or access the feed after the live event has finished, providing a service that current […]

Rob’s Roundup: YouTube music App, Happier Without Facebook, Mobile Still the King

This week we’ll take a look at YouTube’s long-awaited music app, a study that finds people are happier when they leave Facebook, and another report that says – you guessed it – people hate a bad mobile phone experience. YouTube Music App While not a replacement for Google Play Music (that’s a different service, much […]

Rob’s Roundup: Facebook Lead Generation, Content Marketing and Mobile Necessity

Facebook Testing Mobile Lead Generation The goal of every company is to convert people into customers – this is an obvious truth, and yet bringing in higher conversion rates for online visitors remains a challenge for most brands. Facebook, in particular, is working hard to change this within their ecosystem; just look at their partnership […]

Rob’s Roundup: I Coulda Been an E-Contender

So much happens in the digital space every day – it can be difficult to keep up. Below, one of DAC’s digital strategists, Rob Walker, shares his recap of some of the more interesting bits of news as they relate to brands, business and marketing in a connected world. Game on! E-Sports Set to take […]

Mums and Digital Media

I had my second child back in February, and constantly marvel at how my parenting perspective has changed in the years since my first baby was born.  New parent jitters have been replaced with a calm(er) confidence, new gadgets have made things simpler, and some previously important things have simply fallen by the wayside now […]

SMX Social Media Marketing 2012 Part One: Putting a Face behind Facebook.

This is part one of a two-part series covering SMX (Search Marketing Expo) Social Media Marketing 2012 at the Aria Resort and Casino in Las Vegas. I couldn’t think of a better city or venue to host SMX’s latest conference on Social Media Marketing than in beautiful Las Vegas, Nevada. This edition of SMX offered […]

Social Media for Lead Generation Finally Getting Its Due

My social media feeds are full of people looking for things. This morning, a friend of mine who is a parent of young toddlers posted a desperate plea on Facebook for a recommendation for a maid service. Another was travelling to China on business and was seeking a reliable VPN service to bypass the Great […]

Could the Facebook “want” button be the answer to ad revenue questions?

Even before Facebook’s IPO stumbled its way onto the scene, pundits have been making a bit of a sport out of predicting the social behemoth’s demise. The general themes centre around why Facebook won’t be around in ten years – a topic we’ve written about before on this blog. The IPO just intensified those sentiments, […]