So much happens in the digital space every day – it can be difficult to keep up. Below, one of DAC’s digital strategists, Rob Walker, shares his recap of some of the more interesting bits of news as they relate to brands, business and marketing in a connected world. Game on! E-Sports Set to take […]
I had my second child back in February, and constantly marvel at how my parenting perspective has changed in the years since my first baby was born. New parent jitters have been replaced with a calm(er) confidence, new gadgets have made things simpler, and some previously important things have simply fallen by the wayside now […]
This is part one of a two part series covering SMX (Search Marketing Expo) Social Media Marketing 2012 at the Aria Resort and Casino in Las Vegas. I couldn’t think of a better city or venue to host SMX’s latest conference on Social Media Marketing than in beautiful Las Vegas, Nevada. This edition of SMX […]
My social media feeds are full of people looking for things. This morning, a friend of mine who is a parent of young toddlers posted a desperate plea on Facebook for a recommendation for a maid service. Another was travelling to China on business and was seeking a reliable VPN service to bypass the Great […]
Even before Facebook’s IPO stumbled its way onto the scene, pundits have been making a bit of a sport out of predicting the social behemoth’s demise. The general themes center around why Facebook won’t be around in ten years – a topic we’ve written about before on this blog. The IPO just intensified those sentiments, […]
The announcement by Big 3 automaker General Motors that they will no longer be advertising on Facebook is probably leading a few companies to question their media strategy. Should they be questioning their media strategy? Absolutely, every day. There’s no such thing as rinse and repeat in digital media; placing the same ads as last […]
I am going to start by assuming that social media is already a key part of your marketing strategy (if it’s not, please watch the video below, and take a giant leap into the present). Now, for those of you who are active in social media, I’m sure many of you will attest, implementing social media […]
If your business is looking to maximize leads, then it is time to start thinking about how consumers are searching for your business. You should ask yourself “Can our customers easily access our company’s content and contact information from a smartphone?” If not, you could be missing out on potential sales. In the past, it […]
Ever notice how most social media campaigns are so… pedestrian… middle of the road… safe? Maybe that’s why we expect so little from them in return. I suspect the issue begins with what we call this channel. I’ve always found the term ‘social’ to be rather lukewarm. It’s like ‘nice’ or ‘cute’. Social implies a […]
Facebook officially announced its long-anticipated Timeline for Brand Pages today. There has been a ton of analysis about what this will mean for brands, and how to best take advantage of the new features. Brands will have until March 30th to set up their new page layouts, at which point the changes will automatically go live for all brand […]