Today we had the pleasure of hosting the first of a series of cross country events with our partners at Google. The breakfast, held at the Spoke Club in downtown Toronto was well attended by DAC client partners and featured content by Pepe Lopez de Ayala (Google), Nectarios Economakis (Google) and Jeremy Butteriss (Google) as well as our own Ken Dobell. The Google team focused their content on innovations in mobile and paid search as well as display and video, all with an eye to where the industry is moving. Ken wrapped it all up by observing how closely the Google message of aligning content with marketing matched the core DAC methodology of Appear, Appear Relevant and Be Relevant.
Many thanks to all that participated and attended. Watch this space for our upcoming events.
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Nasser Sahlool, Vice President, Client Strategy