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We’ve been watching the ChatGPT story unfold for weeks now, but it’s finally official: ChatGPT ads are here. While this is still an early rollout, the direction is becoming a little clearer. OpenAI has begun testing ads directly inside ChatGPT with first live examples…

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Bridging Brand and Performance Media: Shifting Up-Funnel for Measurable, Enduring Growth 
Bridging Brand and Performance Media: Shifting Up-Funnel for Measurable, Enduring Growth 
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How To Use Location-Based Planning To Improve Media Precision And Personalization
How To Use Location-Based Planning To Improve Media Precision And Personalization

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AI is changing the search game, but paid still wins the last click 
AI is changing the search game, but paid still wins the last click 
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Forward in Media Strategy: When Agility Becomes Advantage 
Forward in Media Strategy: When Agility Becomes Advantage 
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