It’s no surprise that a business’s review score can affect its success. The most basic understanding is that high scores are good and low scores are bad. Many businesses focus on keeping their star ratings above a certain threshold, which on the surface sounds reasonable. However, blindly following star ratings without understanding why those scores […]
For many enterprise-level businesses, your biggest competition is other multi-location brands. While you can almost be sure that your main competitor will have locations near yours, that isn’t all you have to worry about. Local chains and growing startups can drive business away from your locations just as well as—or even better than—the usual suspects. […]
The age of the consumer has arrived. The digital evolution has given customers the power to voice their opinions on just about everything and leave reviews in a very public forum. Brands can no longer hide dissatisfaction. The growth of social networks and the Internet has empowered the purchaser and put pressure on companies to […]