Tag Archives: reputation management

Revealed: How photos and upvotes impact review visibility

And that’s a wrap! December brought the curtain down on another eventful year in local search, and there were no major updates and releases during what is a major holiday season in large parts of the world. Holiday shopping, after all, is all about sticking to what’s tried and true so that no disasters occur […]

5 ways to use bad reviews to your advantage

When it comes to reputation management, customer reviews are everything. Not only are they free content and marketing for your brand, but they can also help increase search engine ranking, drive sales, and help build credibility for your company. But just like good reviews can create positive signals, bad reviews can bring you right back […]

Revealed: Industry benchmarks for customer reviews in 2022

It has been especially difficult for businesses to evaluate if they meet benchmarks for online reputation management over the past two years. Year-over-year analyses have relied on frustratingly imperfect information as industries dealt with not only the changing business landscape but the all-encompassing impact of COVID-19. As a result, it has been almost impossible to […]

10 things threatening your brand’s reputation

When it comes to running a successful business, reputation is everything. But a good reputation doesn’t build itself. Every customer interaction, positive or negative, in person or online, can shift the needle, so it’s important to keep some best practices in mind for cultivating a reputation you can be proud of. Here are 10 things […]

What is reputation management?

Consumers have tipped the balance of power. They have instant access to almost everything there is to know about any business—and can make or break brands through the collective power of reviews, ratings, and user-generated content (UGC). In this new dynamic, it’s essential for businesses of all shapes and sizes to not only monitor but […]

User-generated content: The good, the bad, and the ugly

If you manage your business’s local presence online, you know that content uploaded by users, or user-generated content (UGC), can cause headaches. Our clients often ask us about fundamental issues like users suggesting inaccurate edits, uploading photos that do not always portray the business well, and answering other users’ questions before the business itself has […]

Google throws its (heavy)weight behind local reviews

As the undisputed heavyweight champion of the digital age, Google rarely attempts to hide its ambitions. In fact, in a thoroughly disrupted year that has dramatically accelerated digital uptake, the search giant has made huge, conspicuous leaps forward in both shopping and local. For the latter, Google has now enlisted two-time unified heavyweight world boxing […]

May 2020 Local Search Roundup

Google’s updates are not slowing down. As we grow accustomed to life with COVID-19 and how to do business amid social distancing practices, updates to the local search ecosystem have stopped becoming stopgaps and are now full-fledged long-term changes. To ensure marketers are making the most out of these trying times, it is crucial to […]