Tag Archives: local marketing

Now You See Me, Now You Don’t – Are You Losing In Local SEO?

From single location businesses to massive brands with hundreds, or even thousands of stores, “local search” and “local marketing” are buzzwords that we’ve been hearing for a number of years. Smartphones started becoming popular in 2010 and by 2013, consumers were spending 15+ hours a week researching on their smartphones. Examining Google specifically, their search […]

Keys to Optimising the Mobile Shopping Experience

In this post, we will cover the importance of location accuracy data, unique local content and first-party data management when optimising the mobile shopping experience. In light of the rapid growth of mobile usage, retailers are rushing to optimise mobile shopping experiences for consumers. According to Nielsen, “for mobile shoppers who make a purchase in a […]