Tag Archives: local marketing

Now You See Me, Now You Don’t – Are You Losing In Local SEO?

From single location businesses to massive brands with hundreds, or even thousands of stores, “local search” and “local marketing” are buzzwords that we’ve been hearing for a number of years. Smartphones started becoming popular in 2010 and by 2013, consumers were spending 15+ hours a week researching on their smartphones. Examining Google specifically, their search […]

Keys to Optimizing the Mobile Shopping Experience

In this post we will cover the importance of location accuracy data, unique local content and first party data management when optimizing the mobile shopping experience. In light of the rapid growth of mobile usage, retailers are rushing to optimize mobile shopping experiences for consumers. According to Nielsen, “for mobile shoppers who make a purchase in a […]

Value added service—local phone numbers!

With nearly a decade of testing and measurement experience in both print and online Yellow Pages, I can tell you one thing for sure: service-related businesses should be advertising a local phone number. Why, you ask? Because local phone numbers have been shown to bring upwards of 68% more leads in total, on average to […]

Local Marketing: Customers Left Out in the Cold

For businesses, local marketing usually deals with the people that they wish to include: Those living in the target markets served by the business, and those living in markets that the business would like to develop. Time, money and effort is spent understanding who these people are, what they need and want, how to reach […]