The seasons changed in September—as did the world of local search. Find out how Google updated its algorithm, geared up for the holiday season, and got granular with review content. Here’s all the news you need to know. The September 2022 broad core update takes effect Following last month’s helpful content update, Google released a […]
Even during the laziest days of late summer, the world of local search keeps turning. In fact, this August brought more than its fair share of major changes and noticeable updates. Here’s all the helpful content you need to stay ahead of the game. “Helpful content” is Google’s new priority in search Following in the […]
In a move dedicated exclusively to businesses owned by the LGBTQ+ community, Google has now announced a brand new attribute for Google Business Profile (GBP, formerly known as Google My Business). Here’s how the new “LGBTQ+ owned” attribute appears: Image: Google This attribute follows in the footsteps of “family-led” (which is no longer accessible), “veteran-led”, […]
In the world of local search, some updates are more significant than others. This month, we saw Google tinker with some settings, retire some features, and threaten some serious consequences with its latest algorithm update. Let’s get to the details. Google’s new Pirate algorithm update obliterates traffic for offending sites In early February, Google launched […]
Time moves like lightning in local search, and there are already plenty of new developments in the first month of the year. Once again, it’s time to double check those Google Business Profile (GBP) updates and SERP shake-ups. Join us on our review of the news highlights from January 2022. Making GBP secure: new seven-day […]
No more Google My Business short names, restaurant ratings appearing directly in Google Maps, and a two-part core algorithm update. It all happened in local search this June. Join us for a quick rundown of all the updates you need to know about. Google core algorithm updates for June and July On June 2, Google […]
Consumer-centric experiences have been Google’s main focus in recent years. As a result, the search giant no longer collects listings information from businesses alone. Instead, the content shown on local listings is generated by the both business itself and its consumers (e.g. reviews, Q&A, suggested edits, etc.). The language in which the information is shown […]
This month in local search, Google made great strides in call histories, review solicitation, and… haircuts? Let’s cut straight to the chase and break down exactly what you need to know about the latest updates in an industry that changes faster than any other. A new “Call History” feature for Google My Business Starting with […]
COVID-19 has demanded a number of updates to the local listings ecosystem, primarily to better communicate health and safety protocols with customers. Many of these changes, however, appear to be general improvements that have been precipitated by the pandemic but offer value that reaches far beyond crisis response. Expect these features to become mainstays even […]
You may have noticed that your Google My Business (GMB) Insights metrics suddenly spiked for searches and views last month. You may have even quietly congratulated yourself on a job well done. After all, it looked as if your discovery and direct searches had risen significantly—coupled with increased views on both Google Maps and standard […]