Tag Archives: engagement

The Advertiser’s Guide to Instagram Ads

Instagram ads are the new frontier, and marketers are the pioneers. Whether you are familiar with Facebook advertising or not, if you haven’t ventured to the land of Instagram ads yet, now is the perfect time to do so. It’s likely that your target audience will be checking their Instagram accounts over the summer for […]

Digital Dog Days of Summer: Getting Burned by Useless Content

It must be silly season again. Every summer we seem to get an influx of pointless ‘marketing’ stories that are neither interesting nor particularly relevant, but someone publishes them and we still often read them anyway. I don’t know if it’s because there are a lack of client wins, or the heat, or we’ve just […]

How Brands are Using Vine’s Short Videos for Big Wins

Although Vine has been around since January this year, the Twitter owned platform is still a relatively new marketing tool for most brands and businesses. The iOS and Android app allows users to create 6-second clips that can be later shared and embedded on social networking platforms and websites. Vine is especially useful for brands […]