Tag Archives: engagement

The Advertiser’s Guide to Instagram Ads

Instagram ads are the new frontier, and marketers are the pioneers. Whether you are familiar with Facebook advertising or not, if you haven’t ventured to the land of Instagram ads yet, now is the perfect time to do so. It’s likely that your target audience will be checking their Instagram accounts over the summer for […]

Digital Dog Days of Summer: Getting Burned by Useless Content

It must be silly season again. Every summer we seem to get an influx of pointless ‘marketing’ stories that are neither interesting nor particularly relevant, but someone publishes them and we still often read them anyway. I don’t know if it’s because there are a lack of client wins, or the heat, or we’ve just […]

How Brands are Using Vine’s Short Videos for Big Wins

Although Vine has been around since January this year, the Twitter owned platform is still a relatively new marketing tool for most brands and businesses. The iOS and Android app allows users to create 6-second clips that can be later shared and embedded on social networking platforms and websites. Vine is especially useful for brands […]

Coca-Cola: Why Social is More Than Just Buzz

A senior marketing executive at Coca-Cola sent the digital marketing world reeling when he told a conference audience that he sees no link between social media marketing and sales. Well, no, actually, he didn’t. What Eric Schmidt, senior manager of marketing strategy and insights at Coca-Cola, actually said was this: “But when Coca-Cola put buzz […]

Dx3 Canada Spotlight Part 1: The Great Debates

Note: This is the first of two posts about Dx3 Canada 2013, which took place on March 6th and 7th in Toronto. This year’s Dx3 Canada conference featured a lot of great questions. It was a conference about where things are going, about challenging conventional thinking and looking ahead. But it was also about debating […]