The PRCA (Public Relations Consultants Association) have just finished a tour around the country discussing the findings of their latest report into how the PR industry is evolving in the digital age. We caught up with them on a freezing cold night in Glasgow at the Radisson Blu. Danny Whatmough of Weber Shandwick presented the […]
Public relations is the sharing of information about an organization, product, or persons with the public. Digital public relations is PR on steroids because of the global boombox that is the internet. Digital PR has an additional benefit – when you successfully share information with the public through news and blogosphere channels, it often leads […]
It’s no secret that Google have been looking at HTTPS as a ranking signal for some time now. Like many other ‘rumours’ around organic SEO rankings, there comes a point where specific vertical sectors should pay heed to the demands of their audience and the expectations of the search engines that rank them. Michael Hewitt […]
Google have released another Panda update. Panda is the search filter that identifies pages with ‘thin’ content from being ranked well in search engine results. This is the 27th Panda update; many websites have been affected by these updates over the years, each time webmasters have been asked to add additional, better quality unique content […]
The psychology of content is an attempt to turn a brand into a story that people want to hear, see, and feel. The psychology of content is persuading people to purchase something. Or perhaps, like a lot of things, it’s somewhere in between. If this was a piece about non-branded content, we could watch a […]
Over the last couple of weeks on the blog, we’ve been talking about what content marketing is, its power and the vital role it can play in your overall digital marketing strategy. To help you visualize better the value of content, we’ve collated a few recent creative campaigns which have relied on content marketing as […]
In our latest post, we talked about who needs content and why we need it. We outlined why a good content marketing strategy is essential in modern SEO practices and explained the different reasons for implementing it into your digital marketing plan. Today, we will have a look at how your digital strategy can benefit […]
So much has been said about the need for content in the past year as SEO practices of old have felled more high profile brands, and doubtlessly others we do not know about. In this hype it is often hard to remember that content (and, by extension, content marketing) is not new; we have always […]