Understandably, most businesses are focusing their attention on operations right now. Many are retrofitting to be able to continue delivery of goods and services to customers while sustaining as much revenue as they can. For businesses running with a lean staff, it may be all they can do to keep their heads above water. For […]
Ah, the illustrious deity that is Google and its faithful servant, the search engine results page (SERP). We bow down to thee and ask that this content may rank highly and claim the glorious throne that is the first results page… If only a prayer could really earn that top spot on page one! While […]
There’s a new kid on the block. Just when we started to think that Facebook and Google have almost completely taken over with their social media weaponry—Facebook, Instagram, WhatsApp, YouTube (Twitter and LinkedIn sold separately)—something new springs forth, grabbing the collective attention of the next generation. We were getting bored of the old guard anyway… […]
The hotel industry is notoriously one of the most competitive, as both big chains and small independent hotels have been competing with online travel agencies (OTAs) for a long time, and more recently have begun competing with Google’s own assets. OTAs are seen as a necessary evil for some hotels that list with them due […]
Instagram has begun testing a significant change to its platform—removing the public like count and making this metric visible only to the content creator. The test has been rolled out to a select group of Canadian users who will have the number of likes and video views removed from their Instagram feeds, permalink pages, and […]
A well-crafted blog. An incisive video. A truly enlightening infographic. A good piece of content is the strongest way to connect with your audience. With so many marketing misconceptions about how content works and what it can achieve, however, many brands haven’t tapped the tactic’s full potential. No matter your organisation’s size, content marketing can help […]
Influencer marketing has evolved, but many digital marketers have not.
In this post, we’re going to teach you how to rank Position 0 on Google. . . . wait, what? You’re probably familiar with search engine results pages, or SERPs. On Google, paid ads appear at the top, and organic listings appear underneath, starting with Position 1. Over the past couple of years, however, Google […]
According to dictionary.com, a buzzword is ‘a word or phrase, often sounding authoritative or technical, that is a vogue term in a particular profession.’ In other words, buzzwords are marketing fluff: stuff everyone says but that doesn’t really add any value. Digital marketing is all about getting the best results, but you can’t get the […]
It’s been a wild year for digital marketing, to put it mildly: expanded text ads roll out, Penguin becomes part of Google core algorithm, and Donald Trump singlehandedly leads a successful brand awareness campaign. Since we were on point with last year’s predictions, we decided to have a go at next year. This should give […]