Author Archives: David Welsh

Four Big-Brand Grammar Gaffes—and Why Language Matters So Much in Marketing

It can take time, effort and expertise to craft a compelling marketing message. In fact, it’s all too easy to imagine the minute hand whirring around the clock—and the associated expenses climbing—as entire days are spent creating brand archetype word clouds, devising virulent hashtags and debating whether a flashy new subheading should call out “premium” […]

Landing Page Copy: 8 Tips For Hitting the Right Note

You’ve designed a beautiful landing page. You’ve tweaked and tested its responsiveness. You’ve spent hours on keyword research, arriving at what you believe to be a winning blend of high-traffic short-tail and conversion-friendly long-tail. In short, you’re ready for an influx of traffic… or are you? Without effective landing page copy, you risk squandering the […]