Monthly Archives: September 2020

September 2020 Local Search Roundup

September was a mixed bag in local search. While Google’s COVID-related updates continued as expected, the search giant’s primary competitors—Apple and Bing—both adjusted their review integrations in a way that hurt a different big player in the review market. Unsurprisingly, the pandemic is prompting consumers to reconsider how they judge and choose businesses, so changes […]

DAC at Ad Age Women to Watch: Leading innovation during crises

At the Women to Watch conference and awards, Ad Age not only recognises and celebrates the achievements of women who have made strides in advertising and marketing, but focuses on the challenges facing women—and others—in 2020 and beyond. As part of the program this year, DAC’s Jenna Watson (VP of Digital Media) joined Shake Shack’s […]

4 ways to ace holiday email marketing during COVID-19

The busiest time in the email marketing calendar is almost upon us: Q4, complete with American Thanksgiving, Black Friday, Cyber Monday, and a daily flood of emails until the end of the year.  This year, we’re expecting a busier fourth quarter than ever—not only because more people are shopping from home in the age of […]

The Open Book Club: Chapter 1

We have a zero-tolerance policy against racism or any other form of discrimination. But, in light of recent global events, we know that it’s not enough to simply state what you are for and against. Forward-thinking organisations like DAC have a duty to affect meaningful change by sharing our experiences, challenging our preconceptions, and enriching […]

Is Apple preparing to launch its own search engine?

They say rumors are usually more exciting than the truth. But right now we’re talking about a particularly intriguing piece of speculation—that Apple may be attempting to launch a search engine—that could have game-changing real-world consequences. And although it is currently little more than hearsay, it has a couple of compelling causes: Apple has posted […]